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That’s why it’s smart to know what you’re going to post before hand. Use Videos Videos continue to dominate Facebook viewership.In fact, a study by Socialbakers discovered video posts on Facebook have an organic reach of 8.71% compared to 5.77% for photo posts.

Doing so helps you get your brand name out there and increases the chances of engagement with thought leaders in your industry when you post.

Also, if you follow these best times to post to Twitter, you’re more likely to hit your thought leaders’ optimal viewing times, which would significantly further your reach. Be Ready to Engage Knowing the best times to Tweet is critical, but it’s just as important to be ready to engage once you Tweet.

According to the Sprout Social Q3 2016 Index, 57% of users get annoyed when brands are too promotional on social media.

For Twitter try to limit your promotional content and instead, be ready to engage with users.

If done correctly, you’ll build better relationships and increase trust in your brand. Clicks are Critical According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks.

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