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This movement from media, enterprises and Mexicans is reflected in the buildings created with the money from this Marathon, named Centros de Rehabilitación Infantil (CRIT).It is said that sponsors use it as a way to deduce taxes as the Teletón takes place at the end of the fiscal year and therefore allows companies to deduce their donations before declaring their incomes.In April 1997, Milmo died and Emilio Azcárraga Jean succeeded him as the president of the company.In December 1997, Televisa joined with other Mexican media companies to create a marathon known as Teletón, whose mission is to provide knowledge about physical disabilities, giving a strong message about respect, equality and support to people in these conditions.On March 3, 1983, Canal 8 was reformatted to become a cultural channel, offering informative programs, debates and cultural shows.In 1985, a frequency swap moved the station from channel 8 to 9, and Televisa also decided to swap its callsign for that of XEQ-TV, which had been on channel 9 and broadcast from Altzomoni; the XHTM callsign was moved to that station, which was moved to channel 10.It retains the original logo's yellow and orange colors that contrast with a dark blue background while the center of the logo is a sphere that represents the known contemporary world with its focus on communications, specifically television.

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Televisa started to transmit several programs produced by the Universidad Nacional Autónoma de México in 1977.On August 17, 1972, Emilio Azcárraga Vidaurreta died, and Emilio Azcárraga Milmo succeeded him as company president and owner.On January 8, 1973, both Telesistema Mexicano and Televisión Independiente de México merged, taking on the name Televisa, an acronym for Televisión Via Satélite in Spanish.The company has been led and owned by three generations of Azcárraga; each has marked an era for the company and, until October 2017, each had passed the ownership of the company to his son upon his death.Grupo Televisa was founded in 1955 as Telesistema Mexicano, linking Mexico's first three television stations: XHTV-TV (founded in 1950), XEW-TV (1951) and XHGC-TV (1952).

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